BBC World, UK

Email Relay and Subscriber Management solution to over 1.0 Million subscribers monthly from the UK, across the world in different time zones.

Whitelisting of mail relay services and delivering to the inbox at a time and date where the email is seen. Tracking and reporting of campaign performance.

One of the major challenges was to ensure 100% accuracy of the timing of the BBC advertised programs matched the time zones to which they were being delivered.

Building subscriber usage and reporting tools as per specification.

Hosting in the UK, with security, data compliance procedures according EU directives, anti-spam processes.

We created a workflow based completely Automated Newsletter Creation and Relay solution that allowed for content (program listing) customization, as per viewing preference of each individual subscriber.

The solution further allowed for Targeted Advertising within the Newsletters as per region and upon analysis of reading trends and categorized profiles.

The result was BBC World consolidated its entire suite of global newsletter services, including languages, with NetProphets, during the course of the contract in the late 2000s.