The Pillow Company

The Pillow Company is a home luxury brand creating decor ranging from Classic to Contemporary to Urban Lifestyles. The brand has an online nationwide presence along with retail stores across all metropolitan cities in India.

NP was brought on as a digital partner for the brand. We created its first B2C ecommerce website and launched digital campaigns with the objective to increase Brand Visibility and Sales across the Digital medium.

To build new customer awareness and brand sales, we opted for social media organic postings to increase the online user engagement and introduced a holistic SEO approach which included organic SEO activities for major search engines.

• A fully responsive, customized and magento-based website with an appealing UI & UX.
• On page and off page optimization was done efficiently to make website user and SEO friendly.
• Social media accounts on major platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram.
• Opted organic postings on social media accounts by strictly adhering to mutually decided social media weekly content bucket.
• Relevant blogs on home décor using strategic keywords were written and deployed.